Description
Summary
Successful multi ‘monthly publication’ business requiring minimal input from the owner. These ‘guides’ (covering 2 post codes) reach an estimated 44,000 readers per month with a very loyal advertiser base
Location Summary
These publications have been providing 2 north Brisbane suburbs with great local stories, updates and features for a number of years. Content is split circa 50/50 between features and adverts. This has proven popular with local business owners with a large number having supported the publications for a number of years. There is little competition in this space and each publication has further room for growth.
Body of advert
Local businesses face a real dilemma when it comes to promoting their business; mass advertising has become more expensive, more fragmented, less predictable and less laser guided when it comes to reaching the target audience.
This business model has successfully claimed a real gap in the market by offering local business owners a targeted audience, constantly communicated to, at a price that all business owners can afford.
The operational platform of this business means the owner has an excellent work/life balance. The business does not relay on the owner as it has long term relationships with specialist contracted professionals (international and local contractors). All per-work scoping, work allocation, print through to distribution is controlled by these external contractors.
Key Points
• Home based
• 1 x salesperson and multiple ‘freelancers’
• Monthly publications focussing on 2 post codes
• Print run of 11,000 per copy, stocked in over 750 outlets
• Estimated readership in excess of 44,000 per month
• Long standing and loyal advertisers with top 10 clients accounting for no more than 28% of revenue
• All sales activity (and other duties) managed by a salesperson working 4 days per week
• All other work is outsourced (creative, editorial, photos and printing, etc.)
• Both publications have additional capacity and scope to increase the number pages per issue
Listing Details
- Listing Number: 12225-909232
- Location: Brisbane City, Queensland
- Price: 320,000.00
- Down Payment: 32,000.00
- Sellers Discretionary Earnings: 0.00
- Category: Advertising
- Inventory: 0.00
- FF&E: 0.00
- Employees:
- Years Owned:
- Reason for Selling: Owners seeking change
